Event Taxonomy & Cohort Hygiene Review

Why Taxonomy Hygiene Matters

Cohort analysis is only as reliable as the underlying event streams. When mobile event tracking suffers from ambiguous event naming, duplicate payload triggers, or fragmented user identifiers, product decisions are made on faulty assumptions.

The Event Taxonomy & Cohort Hygiene Review is a rigorous 1-week assessment of your app’s event definitions, property structures, and identification architecture.

What We Audit

• Naming Convention & Consistency: Auditing event schemas across iOS and Android builds for naming uniformity, parameter typing, and property completeness.
• Identity Stitching: Evaluating how your app handles transitions from anonymous pre-signup sessions to logged-in user accounts to prevent split-cohort distortion.
• Event Redundancy & Noise: Identifying excessive or duplicate event fires that inflate volume metrics while muddying funnel calculation.
• Tracking Coverage Gaps: Flagging critical user journey milestones that currently lack instrumentation.

What We Deliver

• Taxonomy Diagnostic Matrix: A complete audit sheet categorizing every tracked event with status (Valid, Deprecated, Malformed, or Redundant).
• Cleaned Event Dictionary Blueprint: Standardized naming schema recommendations tailored to your product mechanics.
• Engineering Implementation Checklist: Clear, code-ready specification for your mobile development team to execute in their next sprint.
• 45-Minute Review Call: Engineering walkthrough to address technical questions directly with developers.

Investment & Timeline

• Duration: 1 Week
• Fee: Flat fee of $1,800 USD

To clean up your app’s cohort analytics foundation, schedule a review with our team.