Dissecting Day 1 to Day 30 Mobile Retention Curves
Understand why standard retention averages hide critical drop-offs, how to interpret retention curve inflection points, and what actions stabilize D30 cohorts.
Practical Analysis Field Notes
Guides & Field Notes on Mobile Cohort Analysis
Practical guides, analytical frameworks, and real-world cohort analysis techniques for mobile product managers and mobile data analysts.
Identifying Silent Churn in Mobile Subscription Apps
Why cancellation events are lagging indicators, and how to track pre-churn behavioral degradation in weekly mobile cohort matrices.
Onboarding Milestone Cohorts vs Calendar Cohorts
Comparing time-based calendar cohorts with behavioral milestone cohorts to understand the real impact of onboarding design on long-term retention.
Measuring Feature Adoption Impact on Day-90 Survival
Moving beyond superficial feature usage counts to isolate true retention drivers and habit loops in mature mobile cohorts.